Campaign Design ⁕ Art Direction ⁕ Digital Design ⁕ Storyboarding

Black Forest Gummy Bears

The Challenge: Organic snacks are often seen as sensible rather than "craveable." Black Forest needed to break that stigma for their new organic line and reach the "mindful indulger."

The Solution: We leaned into the "Real juicy, real good" promise by turning organic credentials into social currency. The campaign featured everyday people spreading positive gossip about how good the gummies actually taste, moving the brand from the functional fruit snack aisle into the center of the more delicious candy conversation.