Black Forest Gummy Bears

The Challenge: Organic snacks are often seen as sensible rather than craveable. Black Forest needed to break that stigma for their new organic line of candy.

The Solution: In order to reach the mindful indulger, we leaned into Black Forest’s “Real juicy, real good” promise by turning the organic credentials into the juiciest new word on the street. The campaign featured everyday people spreading positive gossip about how good the gummies actually taste, moving the brand from the functional fruit snack aisle into the center of the more delicious candy conversation.