Twin Cities Marathon: 10,000 Reasons to Run
Twin Cities in Motion asked us to build a campaign for their flagship event, the Twin Cities Marathon. Our "10,000 Reasons to Run" campaign celebrates the unique and inspiring motivations behind the runners participating in Marathon Weekend.
🏆 Silver Award for Integrated Consumer Campaign - AdFed MN - The Show 2025
My RoleCampaign Design
Illustration
Copywriting: Angely Guevara
Creative Direction: Andrew Beckman, Becky Radecki
Train Wrap: Alxndr Jones
These illustrative badges each represent a unique reason to run, acting as the foundation for the visual system. From there, I created a collage-like mural combining the reasons to run, representing our community as a whole.
Train wrap designed by Alxndr Jones