Art Direction ⁕ Set Design ⁕ Digital & In-Store Design

Macy's Mother's & Father's Day 2025

The Challenge: Following a successful launch, Macy’s needed to extend their Gift Guide campaign (starring Alison Brie) to navigate the high-stakes emotional landscape of Mother’s and Father’s Day.

The Solution: We maintained the campaign’s signature warmth and humor, positioning Macy’s as the ultimate gifting ally. By creating a seamless visual thread between video content and the physical shopping experience, we ensured the Gift Guide felt like a helpful, ubiquitous companion.