Macy's Mother's & Father's Day 2025

Macy's asked us to bring back our Gift Guide campaign (starring Alison Brie) to support shoppers with warmth and humor through another season of high-stakes gifting: Mother’s Day and Father’s Day. I contributed to the set design and art direction of two :30 spots, and developed digital and in-store design elements to help build a cohesive campaign across channels.