Lidl: The Super-est Market

The Challenge: As a European grocer entering a crowded US market, Lidl needed to move beyond discount perceptions and establish a distinct cultural identity that resonated with American shoppers.

The Solution: We launched “The Super-est Market,” a vibrant, high-energy brand world that redefined Lidl's core values of simplicity and joy. By leaning into bold primary colors and a playful, punchy tone, we positioned the brand as the smart, joyful alternative to the traditional American supermarket.

🏆 Gold Award for Cross Platform Integrated Consumer Campaign - AdFed MN - The Show 2025

🏆 Gold Award for Cross Platform Integrated Consumer Campaign (Regional/National) - American Advertising Federation District 8 - American Advertising Awards 2025

🏆 Shortlist for Integrated Branding Program - Communication Arts Design Competition 2025

Campaign Design

Out of Home Design & Production

Social Concepting & Execution

Art Direction

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Design Direction: Meredith Oberg

Video Art Direction: Bryant Fortenberry

Copywriting: Molly Thomson & Maggie Williams

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