Lidl: The Super-est Market
Lidl, a European-based grocer, asked us to help relaunch their brand in the U.S. This included developing a campaign visual identity and designing creative executions for OOH, social, and in-store to underscore Lidl's core values of simplicity and joy. All of this helped to integrate Lidl into the American cultural landscape.
🏆 Gold Award for Integrated Consumer Campaign - AdFed MN - The Show 2025
🏆 Shortlist for Integrated Branding Program - Communication Arts Design Competition 2025
My Role
Campaign Design
Out of Home Design & Production
Design Direction: Meredith Oberg
Video Art Direction: Bryant Fortenberry
Copywriting: Molly Thomson & Maggie Williams









