Lidl: The Super-est Market
Lidl, a European-based grocer, asked us to help relaunch their brand in the U.S. and integrate into the American cultural landscape. To do this, we developed a vibrant, eye-catching campaign to underscore Lidl's core values of simplicity and joy.
🏆 Gold Award for Integrated Consumer Campaign - AdFed MN - The Show 2025
🏆 Shortlist for Integrated Branding Program - Communication Arts Design Competition 2025
My RoleCampaign Design
Out of Home Design & Production
Design Direction: Meredith Oberg
Video Art Direction: Bryant Fortenberry
Copywriting: Molly Thomson & Maggie Williams