Lidl: The Super-est Market

Lidl, a European-based grocer, asked us to help relaunch their brand in the U.S. This included developing a campaign visual identity and designing creative executions for OOH, social, and in-store to underscore Lidl's core values of simplicity and joy. All of this helped to integrate Lidl into the American cultural landscape.

🏆 Gold Award for Integrated Consumer Campaign - AdFed MN - The Show 2025

🏆 Shortlist for Integrated Branding Program - Communication Arts Design Competition 2025

My Role

Campaign Design

Out of Home Design & Production

Design Direction: Meredith Oberg

Video Art Direction: Bryant Fortenberry
Copywriting: Molly Thomson & Maggie Williams

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Macy's Mother's & Father's Day 2025