Leinenkugel’s

The Challenge: Leinenkugel's has always been a staple of Midwest summers, but wanted to strengthen its connection to the region's favorite summer tradition: weekends at the lake.

The Solution: "To the Lake!" celebrates Leinenkugel's as the Official Beer of Midwest Lake Country. Inspired by vintage travel posters and classic Midwest summer rituals, we brought the campaign to life through nostalgic out-of-home across the region, including a high-impact placement on Chicago's lakefront. We also created the Summer Shandle — a bug-repelling candle poured into an iconic Summer Shandy can — to keep dock hangs and campfires going a little longer.